Sources of Information

What is a rate card?

This is a document which contains prices and descriptions for the ad placement options available from a media outlet. Many companies and websites sell or advertise rate cards, this is because they have already done the research to find out which rate works the best in the media and on the TV.

A rate card is a document provided by a newspaper or an other print publication featuring the organisations rate for advertising. It could also include any deadlines, policies, additional fees, demographics, and artwork requirements. However, the smaller the publication, the less information they need to provide in the rate card.

Rate cards help understand what type of ad sizes, discounts, and any other advertising the publication has to offer. You can use rate cards whilst choosing a newspaper or print media to compare the ad rates.



http://www.itvmedia.co.uk/ - What does this guide claim it will give the visitor?

This guide gives the visitors sources of information about the different TV programmes that are showing on television, it also provides other information like the award nominees, where the programmes are filmed. It also provides the programmes details, for example, they give information such as, what channel it shows on, the genre, target audience, and on so.

Why is TV advertising better then other forms of advertising?

Television is a better form of advertising as it is a more exciting then other type of advertisements, for example, television adverts can show something in action (i.e. a car) however a poster cannot do this.
It also reaches 71% of the UK population from one day's advertisement message, whereas, magazines reach 1%, newspapers reach 3%, radio reaches 26%, internet reaches 21%.
Television advertisements can be exciting, engaging, showing empathy, and it also brings brands and advertising campaigns to life unlike any other type of advertisement.

What criteria determine advertising rates?

There are many different factors that will determine the costs which include, the region, the length of the commercial, time of day, the programming environment, the time of year, and the target audience and volume of viewers.

What is the difference in price between daytime, early evening news, leading soap, movie and late night movie for advertising in the London area?

The price for advertising between the different times of the day is mainly more expensive during the day time and up to 9PM. It ranges from £1690 (from 11AM) to £13,270 (to 9.30PM) and then decreases in cost at 11PM at £2,770. This is because a large number of the public is at home during the day and especially after 6PM because most working adults are finishing work at that time and comes home to watch the television. Also, children are home after 3'oclock as they are coming home from school and are more likely to watch television.

What advertising packages are available?