Techniques

TMobile Advert - Liverpool street station

The camera angle at many points is birds eye view/extreme high angle, hand-held and the association is that this advert has been caught on a mobile device giving a sense that it is happening now giving the advert a documentary feel. The mystery of the advert isn’t solved until the end, this engages the audience to keep watching to find out the message of the advert. The overt message of the advert is to enjoy life a bit more and to not be afraid to express ourselves, especially when you are in a situation with negative emotions, for example, in civil life normally situations like this has negative emotions to them as public transport are stressful as everyone is rushing and the advert shows everyone enjoying themselves.
This advert has a change in social position as it is different to what it is really like, this is because the advert shows different kinds of people coming as one who are enjoying their time together as a society.

M&S TV Ad 2012 - Summer to remember

This advert is pinned with celebrity endorsement, this makes the audience engage with the audience as it may influence them to buy or use the product that is being advertised for example, their role models may be in the advert using the product which will encourage the audience.
It also shows social position which is showing the importance of family and friends, as the customers of m&s have ‘beautiful clothes, beautiful skin‘ as they are surrounded by quality people (celebrities).
The emotional response is warmth and happiness.
Our self-perception is being addressed and stimulated by the advert as they will feel part of the m&s team if they are a customer of m&s.

Dunlop Advert - Tested for the unexpected

The makes of the advert create a sense of curiosity, mystery, intrigue, make the viewers ask questions, what the connection is to the product and to what we are seeing, all of these things make the viewers engage.
There is a lot of associations in the video.
Althusser created ‘interpellation’ which creates a viewer to imagine how it will relate to them, as it creates a ‘Thats Me’ moment which is within this advert which will have an effect on the audience to feel the 'thats me' moment.
Taste and style created the sales to go up.

Fairy Liquid From 1985 Advert

The hidden message also makes the audience believe that if they use this product they will be an amazing house wife, and this message will engage a lot of women to be encouraged to test out the product.

Rentokil - bed bugs advert

This advert tend to play on our fear as it shows us pictures of creepy crawlies on human skin, on objects we use on a daily basis, on public transport, this will make the viewers aware and fear of the bugs shown which will encourage them to use ‘Rentokil’ as it gives a message that they will kill the bugs and create the fear to go away, feeling relieved.

NSPCC Advert

The advert is set up to show the neglect in its worst possible representation, it makes the audience feel concern and worry by watching the children suffer. The low key lighting is to emphasise that all the colour in the children’s life are taken out, showing their life is dull and negative. We see the girl in a door way and the rest of the frame is blacked out to make her seem as if she is trapped and lonely. These techniques are to intensify the problems being showed and to bold out her suffering. Her age and size makes her look vulnerable. The solution to this problem is by expressing that there is a charity that exists that will be able to help the children from cruelty, child neglect, child abuse, etc, and the advert is to convince that the money that goes to the charity of NSPCC will be spent well to help and prevent these vulnerable children from harm.

Luis Althusser created self-perception of thats me, this is created to encourage the audience to want to buy products to look like a certain way, for example, women will see a model on an advert (e.g. cheryl cole for loreall) and will want to buy the product to look her her or to have her hair, etc. 

‘Oasis - Rubberduckzilla Advert’
The shot of the father ripping through the magazine we then get the following shot which is a medium that tracks in with the two girls which shows us their facial expressions (apprehensive, shock) the emotional response from the audience is tensed and excitement waiting for something to kick off, this is a technique to create an emotional response from the audience. The next shot goes into a close up which intensifies the emotion of the audience, then we get a low angle of the father for a moment which shows his anger and dominance, the emotional response from the audience will make them feel against him as they will feel the unfairness. As the shot continues a new focus becomes evident as the lights draw our attention as they are a sign representing rubberduckzilla’s presence on the scene. The light strobing on the continuous shots indicates danger, the emotional response in the audience is increased tension. When the father sees the ‘rubberduckzilla’ there is a faster tracking shot, from a medium to a close up shot with a sense of retribution, this has an emotional response of relief from the audience as they are on the side of the ducks.
The advert is clearly anti-realist as it doesn’t focus on the everyday problems that are in our real world, as it takes us to a fantasy world and other strange things happen there. The advert investigates problems upon our authority and rebellion following parental instructions or choosing to remain independent and therefore it is directly relatable through the anti-realist visual of the message.
The rubber duck has iconographic value as the viewers will associate fun, baths, and their sense of color.
We also feel compassion for the girls as the father comes down hard on them, this is because we will feel like we are on their side.